I Fix Broken Lead Flow Systems So Tree Service Businesses Stop Losing Jobs
Your phone should be ringing more than it is.
You're spending money on ads, maybe SEO, maybe a new website. But jobs aren't showing up. Calls come in and nobody picks up. Leads fill out a form and never hear back. Someone calls on Saturday and gets voicemail — they've already hired your competitor by Monday.
The problem isn't that you need more leads. The problem is your system has holes in it. And every hole costs you money.
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Here's What's Actually Broken
Most Tree Service businesses lose jobs in four places:
Not enough of the right people finding you. Your Google Business Profile is half-filled out. Your website doesn't rank for what people actually search. You're invisible in your own service area.
Leads come in but nobody catches them. Calls go to voicemail. Form submissions sit in an inbox. You don't know which leads came from where — so you can't tell what's working and what's wasting your budget.
Leads don't turn into booked jobs. You're slow to respond. There's no follow-up process. The homeowner called three companies and booked the one who answered first.
Lost opportunities stay lost. Missed calls never get returned. No-shows never get rescheduled. Past customers never hear from you again. That's money you already paid to get — gone.Add paragraph text here.
What I Fix
I build lead flow systems. That means I look at everything between "someone needs your service" and "you've got a job on the books" — and I find where you're losing money.
Get more of the right calls. I fix and manage your Google Business Profile, your website, and your local SEO so people in your area actually find you when they need what you do.
Capture every lead. Missed call? It gets a text back instantly. Form submission? It gets routed and tracked. Every lead is accounted for, and you know exactly where it came from.
Turn leads into jobs. Speed to lead wins. I set up systems so your response time is measured in minutes, not hours. Follow-up happens automatically. Nothing falls through the cracks.
Recover what you're losing. Missed calls get callbacks. No-shows get rescheduled. Past customers get reminded you exist. These are jobs you already paid to generate — I make sure they don't disappear.
How I Work
I don't start by selling you a service. I start by finding where your money is leaking.
Step one: I diagnose. I look at your website, your Google profile, your call tracking (or lack of it), your follow-up process, and your numbers. I find the gaps.
Step two: I fix the biggest gap first. If you're missing 40% of your calls, we fix that before we spend another dollar on ads. If your website doesn't convert, we fix that before we chase more traffic.
Step three: I build simple systems that keep running. Not complicated software you'll never use. Straightforward processes that make sure leads get captured, followed up on, and booked — without you having to think about it every day.
Why I Can Do This
I spent 18 years building lead systems and marketing automation for companies like Deloitte, Amazon, Google Cloud, and Audi.
Not small projects — I'm talking about untangling 13 different CRM platforms into one system that actually worked. Building lead routing that cut response times by 35%. Designing follow-up sequences that increased booked appointments by 10%.
I've built dashboards that show exactly which marketing dollars turned into revenue. I've designed intake forms that filter out junk leads before they waste your time. I've written website copy that ranks on Google and actually gets people to call.
That experience — the kind you get from solving problems at scale — is what I now bring to Tree Service businesses. The principles are the same. Get found. Capture the lead. Respond fast. Follow up. Measure everything.
I also spent time early in my career at Hard Hat Hub, working directly in the trades and construction space. This isn't a world I'm guessing about.
Why This Is Different
Most marketing agencies will sell you one thing. SEO. Or ads. Or a new website. Then they hand you a report full of impressions and clicks and call it a win.
But impressions don't pay your crew. Clicks don't book jobs.
I own the full system — from the moment someone searches "concrete contractor near me" to the moment that job is on your calendar. If one piece is broken, I find it. If the whole thing needs rebuilding, I build it.
You don't need five vendors. You need one person who understands how all the pieces connect.
The Numbers Behind It
18 years building lead and marketing systems. Clients include Fortune 500 companies and high-growth startups. Exposed to billions of dollars in pipeline. Certified in local SEO services, AI-assisted marketing, and project management. Published author on SEO and lead generation strategy.
I've seen what works at the highest levels. Now I apply it where it matters most — small businesses where every missed call is a missed paycheck.
Who I Work With
Tree Service businesses in the United States. Concrete, tree service, HVAC, roofing, plumbing, landscaping, electrical — the trades.
You're good at your craft. You've got jobs to do. But your phone should be ringing more, and you know it.
You don't need a marketing lecture. You need someone to find where the jobs are leaking out and plug the holes.
Not a fit if: you're looking for someone to just "run your social media" or you want a monthly report you'll never read. I fix systems. I don't do busywork.
Rules I Work By
If you miss the call, you miss the job. Speed to lead is everything.
Leads without follow-up are wasted money. Every dollar you spent getting that lead is gone if nobody picks up the phone.
Fix the holes before you pour more water. Don't spend more on ads until your current leads are actually getting handled.
If you can't measure it, you can't fix it. You should know exactly which jobs came from where and what each one cost you.
Simple beats complicated. The best system is the one that actually runs every day without you babysitting it.
Lets Find Where You're Losing Jobs
I'll look at your lead flow — your website, your Google profile, your call handling, your follow-up — and tell you exactly where jobs are falling through.
No pitch. No contract. Just a straight answer.
If I can help, I'll tell you how. If I can't, I'll tell you that too.
We're Avec Peanut
We help small businesses create, manage and optimize their digital presence and scale through proven revenue generation strategies.
With our guidance, your business can generate revenue through building an optimized digital presence.
